• New Release

    Air Canada Chinese Channel Media Kit 2019

    Learn More

  • Embrace Emerging Markets

    Make Every Visitor A Customer

  • Expand Your Digital Reach

    Uncover The Possibility

  • Convert Culture Insight Into Touch Points

    Driven by Data & Experience.

When Digital Technology Meets Multicultural Opportunity

360-Degree Consultancy

All-in-One Solution

The multicultural consumer landscape can sometimes feel like uncharted waters. You can rely on our team of experts to help you navigate through the complexities and optimize ethnic engagement on your campaign.

Media Strategy

Media Planning & Buying

Megafone bridges the Western and Eastern markets. We have the know-how, the resources and expertise to help you execute your media campaign from start to finish. Our programmatic display solutions enable efficient targeting of the multicultural consumer at an individual level.

Social Media Program

Strategic Viral Solutions

We can help you with your social strategy whether it is influencer outreach or building a brand presence on the right platform. From social media listening to content curation and community management, we offer the full suite of expertise to connect you with the ethnic consumer socially.

Influencer Program

Connecting Point

Connecting Point is Megafone’s Influencer program. We bring the brands and cultural Influencer together. We amplify your brand message in effectively to your consumers.

All About Data

Collect, Analysis and Action

Our primary & 3rd party data provides clients insights into their customer digital habits, buying interests, shopping channels – so the right message is delivered to the right user at the right time. Utilize our data resources to segment multicultural consumer group and target the right prospect.

Creative Strategy

Outside-the-Box Creative

Creative context is an important factor in reach ethnic consumers. Often, at times, campaigns do not perform as expected because the creative lacks cultural relevance. Megafone can help you strategically trans-create your campaign so that your message reaches the right audience with meaningful impact.

Creative Studio

Language is Beautiful

Combining language with our cultural expertise, we bring to clients a quick, reliable and impactful language adaptation solution that brings the campaign to life.

Vetting Service

Error Proof Solution

Megafone offers vetting services to assist our clients navigate through the complex and confusing multicultural media landscape, and the constantly changing user behaviour.

Our DNA

Meet The Team

1

Young & Experienced Company

Founded in 2013. Megafone – a Canadian company – is built with a diversity of young and experienced veteran advertising and media pros. Together we bring you over 100 years of successful industry practice and expertise.

2

Multicultural Is In Our DNA

Like a global citizen, we are multicultural and we THINK multicultural.

3

Agile and Lean

We’re always changing and adapting new technology. We’re the LEADER in the multicultural digital space. Ahead of the Curve!

4

Innovation, Innovation, Innovation

Each new day, we bring new insights, strategies, tactics and products to our clients.

Know Your Markets

Immigration has played an increasingly critical role in the shaping of Canada’s population. A variety of factors, including policy developments, have led to important changes in the composition of the immigrant population over time. As a result, the nation’s linguistic diversity, racial diversity and religious diversity have all been on the rise. These trends show no signs of slowing. It is crucial for marketer and advertising professional to learn the markets and discover the true consumers.

canada-multiculturalism1
Canada Population Growth between 2011-2031
Canadian
20%100%
20%100%
Chinese
80%100%
80%100%
South Asian
131%100%
131%100%
Canada Population Overview
English Speaker
24%100%
24%100%
Chinese Speaker
13%100%
13%100%
Tagalog Speaker
5%100%
5%100%
Spanish Speaker
5%100%
5%100%
Punjabi Speaker
5%100%
5%100%
French Speaker
3%100%
3%100%
Other Speaker
43%100%
43%100%
Immigrant Population In Canada By Census Metropolitan Area 2011
Ontario
34%100%
34%100%
British Columbia
34%100%
34%100%
Winnipeg
21%100%
21%100%
Calgary
23%100%
23%100%
Quebec
18%100%
18%100%
Saskatchewan
11%100%
11%100%
Foreign Students from World, by Regions: 2014
Asia
59%100%
59%100%
Africa & Middle East
16%100%
16%100%
Europe
13%100%
13%100%
Latin America
9%100%
9%100%
North America
3%100%
3%100%
Tourists from World, by Regions: 2014
North America
69%100%
69%100%
Europe
15%100%
15%100%
Asia
11%100%
11%100%
Latin America
3%100%
3%100%
Africa & Middle East
2%100%
2%100%

Megafone Global Reach

Connect With Us

Location

240 Richmond St. West, Toronto, Ontario, M5V1V6

Phone

1-888-693-9998

Email

info@megafonemedia.ca